Product & Experience

Website Development

A website built around your next customer.

Build a business website, online store or booking site that works well on phones and helps visitors take the next step. Describe your idea to get an instant cost estimate.

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Our starting question

What should a customer be able to do?

The outcome we work toward

A clear path from finding your business to making an enquiry, booking or purchase.

Start with the audience, the core task and the first release. Shape the experience before committing to a large build.

Is this the right fit?

Start with the business need

A business website should help the right visitor understand your offer and complete a useful next step: enquire, book, buy or request an estimate. Define that journey before choosing page count, visual effects or content tools.

Build around how customers make a decision

Service pages need a clear offer, evidence the business can substantiate and an understandable route to contact. Stores and booking sites also need usable product or availability information, confirmation messages and a plan for unsuccessful payments or submissions.

  • Page structure, navigation and responsive design for the agreed audience.
  • Content planning and an editing approach that fits your team's everyday updates.
  • Enquiry, booking or commerce journeys with accessible labels and useful errors.
  • Search metadata, crawlable content, redirects and a launch checklist.

Treat launch as a complete handover

We agree who supplies copy and photography, where forms send information and which accounts the business owns. When replacing an existing website, useful URLs and content need a redirect and migration plan.

Testing includes important journeys on mobile and desktop, keyboard access, forms and the behavior of connected services. Search setup supports discovery, but rankings and enquiries depend on factors beyond the website build and cannot be guaranteed.

From discovery to everyday use

A practical delivery workflow

  1. Plan the customer journey

    Identify the audience, key questions, conversion path and the content needed to make the offer clear.

  2. Review structure and design

    Agree navigation, representative pages and the mobile experience before expanding to the full site.

  3. Build content and connections

    Implement the pages, editing tools and forms or transactions included in the agreed scope.

  4. Test and prepare launch

    Check submissions, devices, accessibility, redirects and search settings; hand over accounts and update instructions.

Budget and ownership

What affects project cost?

The scope and constraints determine the work involved. Start with a preliminary estimate, then review the assumptions and final deliverables together.

Estimate your project
  • Distinct page layouts, content volume and number of languages.
  • Content writing, photography, product data and migration work.
  • Booking, payment, CRM or other external connections.
  • Editing needs, accessibility requirements, testing and ongoing support.

Plan beyond the initial build

Allow for the domain, hosting, business email, paid content tools or plugins, payment-provider fees if applicable and ongoing updates. Decide who maintains content and handles enquiries before launch.

Explore the next step

Plan the connected parts

A useful scope makes clear what this service handles and where another system or workstream is involved.

Browse published work
Before you decide

Will we be able to update the website?

We agree which pages, products or images your team needs to change and include a suitable editing approach in the scope. Before launch, we also decide where enquiries go and who maintains the content. The handover explains everyday updates so you know which changes you can make and which need development support.

How we approach your project

Make the first conversation useful.

Bring the goal, the tools you use today and any timing or budget constraints. Together, we define a suitable scope before implementation begins.

How we work

How to plan a software project without a technical brief

Before you decide

Frequently asked questions

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How much does website development cost?

The cost depends on the pages, design, content, languages and features you need. A simple company website has a different scope from a store with payments, customer accounts and stock updates. Our free instant pricing tool asks simple questions tailored to your project and shows an estimate before asking for contact details. We confirm the scope and final price with you before work begins.

Can you redesign or improve my existing website?

Yes. Tell us what is not working, which pages matter most and whether you need new features. We review what can be kept, what needs changing and how enquiries reach your team. A rebuild plan should also account for existing page addresses and redirects so visitors can still find the right content after launch.

What costs should I plan for after launch?

Budget separately for your domain, hosting, paid services and any ongoing maintenance. Writing, photography and future changes are also outside the instant development estimate unless included in the agreed proposal. The estimate is in US dollars before applicable taxes. We review these items with you so the project budget includes both building and running the website.

Can you rebuild our website without losing existing pages?

A replacement should start with an inventory of current URLs and useful content. We map retained pages to their new destinations, plan redirects where appropriate and verify important journeys. Changes can affect search visibility, so monitoring after launch remains necessary.

Do we need a website or a web application?

A website usually presents content and supports enquiries or transactions. A web application serves more involved tasks such as customer accounts, operational records or approvals. Describe what visitors need to do; that helps define the right scope without requiring you to choose the technology.

Product & Experience

A website built around your next customer.

Get my instant estimate